German budget label with an agenda similar to UK Saga/Hallmark - doing low-cost recordings of otherwise unsuccessful/undiscovered acts or combos consisting of studio musicians presented as existing bands. Often released as compilations in sync with the most popular genres and fashion of the times. Quality varied due to shifting musical and/or audiophile quality. This is one of the better. Obviously an attempt to cash in on the Easy Rider movie and success of the soundtrack LP issued earlier though the only things in common are the "Born To Be Wild" cover and front sleeve image. Forgetting the heist it's a fine compilation blending hard rock cuts and cute pop, perfromed by five German combos and one British. "Black Kids" and "The Automatic Blues Inc." seems to be studio constellations. "Petards" was a r&b/psych band quite popular in Germany and parts of eastern Europe. "Ten O'Clock Bubble Gum Train" an alias for then domestically renowned German pop act "The Tonics". "John Deen & The Trakk" a UK band that failed at home, but after playing Hamburg clubs gathered a local following and got to record a couple of singles on this label. So far so good, but what really makes it worth having are the five "Electric Food" cuts - three covers and two self-penned. They were a struggling band through the sixties performing under at least a half-dozen different names before getting a final breakthrough as "Lucifer's Friend" just after this release. Especially the covers get me going. Both "Born To Be Wild" and "Up Around The Bend" are a lot rawer than the originals with disted guitars and garage feeling and "House Of The Rising Sun" closer to Frijid Pink's version than Animals. Good listening - rude and tight with clear and distinct audio. Also released in Italy (EUR 443). German re-issue on green label (111 506.5). First had label as shown here, thick vinyl and glossy cover. (GÖXÄ*) (SÄM*)
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