måndag 4 november 2019

THE ASSOCIATION/BIRTHDAY WS 1733 (-68) UK

Follow-up to their most successful album "Insight Out" (see earlier post), which managed #8 on Billboard and also spawned a #1 45 with "Windy" and a #2 with "Never My Love". That was a sunshine pop album with psych interludes. In comparison this comes through even further psychedelic. Not so much in the songwriting as in more adventurous production and arrangements. The whole LP is drowned in a kind of soft dreamy atmosphere, enhanced by complex vocal marshalling - e.g. the intricate background quires in"Barefoot Gentleman", "Rose Petals, Incense And A Kitten" and "Everything That Touches You". There are also more popish numbers like "Come On In", "Like Always" and "Hear In Here", yet still in a sunshine psych kind of way and never decaying to easy listening. Getting in close one might be reminded of Turtles, Mamas & Papas or post-66 Beach Boys, but then only stylewise and never as plain copying. To my ears very pleasing soft melodic psych that still keeps on giving. Listening now as I write and it puts me in a very good mood. Issued and reissued on vinyl and CD all over the world through the years, also 4-track and cassette. Premiere US on Warner Bros. (WS 1733), also as mono promo. UK 1968 mono vinyl (W 1733). UK 2010 mono CD on Now Sounds (CRNOW 15). First UK stereo had label as shown here on thick vinyl in a laminated flip/back cover. (ÄKÖ*)

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